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Car Makers Gearing Up For New Era of Electric Mobility

Review of pipeline of electric cars from Japanese and European auto majors.

Published: 26-Mar-2010

Major car makers are positioning themselves for a new era of electric mobility, investing massively in a new technology that is on the edge of a market breakthrough and is expected to dominate the industry in coming years.

The Bain consultancy group has predicted that every second car sold in the next decade will come with electric technology with ten per cent of all the new cars running completely on electric engines.

Some of the cars, either fitted with an additional electric engine as a support to the conventional combustion motor or built complete with zero-emission E-Drive, could be seen at this month’s Geneva Motor Show.

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The range limitations of most early electric cars will matter less in tightly packed urban areas, where the daily driving distance is likely to be much shorter than in the suburbs or rural areas.

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