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PHOTO CAPTION: The Optimal Energy Joule is developed in Capetown, South Africa

Has South Africa's Joule Electric Car Missed the Boat?

KPMG analyst believes its taken 'too long' t develop South Africa's first electric car given pace electric-drive programs worldwide.

Published: 19-Mar-2010

WORRIES that an electric car slotted for probable production in the Eastern Cape may have missed the opportunity to be a worldwide success were expressed yesterday.

KPMG director and automotive industry specialist Gavin Maile was referring to the country’s proposed first electric car, the Joule.

Maile told an industry briefing in Mandela Bay that he believed it was taking “too long” for Joule development and production to get going.

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