Launch of the Volt True Turning Point for GM
Whereas most people would consider the company's 2009 bankruptcy as the pivotal turning point in the contemporary history of General Motors, I'm willing put my bet behind the 2007 launch of the Chevy Volt extended-range electric car.
No other product from GM had such a systemic effect within the corporation, shifting nearly overnight the idea of what's important for the company and its culture.
And while some of the motivation behind the car's debut might have been founded in a vacuous effort to rebrand the company's image, the Volt was an inherently positive move for the big company. Now, roughly a year before the car will go on sale, GM is making another move that might be as important as the Volt itself: it plans on building most, if not all, of the guts of the hybrid and electric systems within its own facility.
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