Will You Buy Your Electric Car From Best Buy?
It is well documented that companies like Best Buy have entered into the small electric transportation market with companies like Segway, Brammo, Currie and others in the relentless pursuit (sorry Lexus) of becoming a leader in "Green".
Could this mean that the future of buying a new technology car shifts AWAY from the traditional car or recreational dealership and TOWARD the electronics retailer venue? I know it is early, but what if this was the disrupter needed in both the Recreation/Auto and CE spaces that are desperate for a recession-proof product category?
It is not known yet that Best Buy is planning on sticking with the "Green Machine" test, given it is a relatively young product in the life cycle. It is known that the press around the electric car is always eager for the latest news like a TMZ reporter waiting for the next Tiger Woods' sighting. It is also known that the customer can see retailers like Best Buy entering this market as Courtney Messenbaugh states on MotherProof.com, " As gas prices fluctuate, Best Buy’s move into electric vehicles could be a smart gamble. Perhaps the retailer will one day sell a smart electric vehicle for a small family that would be like a smart home entertainment system. With the push of a button, the EV would have your favorite music playing at just the right volume level, adjust the temperature as needed and tend to your fussy baby. Throw in a coffee made to my liking, and I’m sold!".
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