Peugeot to Launch Ion Electric Car with Cut-Price Rentals

Ion electric car owners will have option to rent IC engine cars at discount when they need vehicle with longer range.

Published: 05-Feb-2010

eot will back the launch of its Ion electric car at the end of this year with cut-price car-rental under the new Mu mobility program, launched in Paris today.

Knowing that owners of electric cars with a limited range will need a back-up combustion-engined model for longer journeys, Peugeot will offer around 20 per cent off the cost of renting a hatchback, convertible or utility car, when owners enrol in the Mu scheme.

“The Ion can exist without Mu, but we will offer it to support our electric car,” says Pierre Garnier, the marketing director of Peugeot France.

Under the Mu banner are a range of rental services for cars, scooters and bicycles, together with accessories like roof boxes and child seats.

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The range limitations of most early electric cars will matter less in tightly packed urban areas, where the daily driving distance is likely to be much shorter than in the suburbs or rural areas.

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