Coulomb, Better Place Working to Resolve Electric Car Catch-22

Coulomb announced $14 million in second-round funding while Better Place secured $350 million.

Published: 04-Feb-2010

The director of the documentary "Who Killed the Electric Car?" is now filming the sequel, "Revenge of the Electric Car." Just a hunch, but Tesla Motors could be cast as the dashing protagonist, while Better Place might be up for best supporting actor.

As for Coulomb Technologies, well, the Oscars might miss it altogether. Silicon Valley's third entry in the race to electrify vehicular travel will never be as sexy as a Tesla Roadster, or seem as futuristic as Better Place's battery-switching robots. Coulomb's logo, apt but dull, reimagines a gas pump as a standard three-prong electrical socket. Its dream is to be a ubiquitous part of the scenery.

When Coulomb this week announced $14 million in second-round funding to advance its business model for electric vehicle (EV) charging stations, the Campbell startup gave more momentum to the EV revolution. The funding, led by Voyager Capital and Rho Ventures, follows Tesla's disclosure that it will seek an initial public stock offering and Better Place's announcement of a $350 million investment as it prepares to roll out its technology in Israel and Denmark.

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