The Electric Car Revolution Starts in Israel

Haartez interviews Better Place founder Shai Agassi during World Economic Forum in Davos.

Published: 01-Feb-2010

DAVOS, Switzerland - Shai Agassi couldn't have timed the latest round of financing for his company Better Place any better - two days before the World Economic Forum's annual meeting began in Davos, Switzerland, the company closed an unprecedented $350 million round that priced the firm at $1.25 billion.

Agassi got the idea to enter the electric car market at the World Economic Forum meeting three years ago, after leaving business software giant SAP. Since then, he has changed the company's business model and direction several times. Now, for the first time, he's presenting a clear model - his company will set up infrastructure for the cars, first in Israel and then in Denmark. After that, he wants to conquer the world.

You timed this round perfectly in terms of PR.

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