Bright's IDEA Plug-In Electric Van Slated for 2013 Delivery

Van's 13kWh battery pack will give van electric-first driving range.

Published: 30-Jan-2010

WASHINGTON D.C. The IDEA, a new aerodynamically shaped plug-in hybrid vehicle (PHEV) delivery van concept developed by Bright Automotive, aims to have its prototype ready for production in the first quarter of 2013, the company said. (View photos of the new vehicle)

The sleekly-styled van, first introduced in April 2009, recently received a technology upgrade so it can deliver 40 mi. of all-electric range and nearly 40 miles per gallon (mpg) operating in standard hybrid mode, Lyle Shuey, Bright’s vp-marketing & sales, told FleetOwner here at the Washington Auto Show.

He noted that each IDEA van should save the typical commercial or government fleet 18 cents per mile, reduce gasoline use by 1,500 gal. per year, and reduce carbon-dioxide (CO2) emissions by 16 tons per year.


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