Detroit Reaches Out to Automotive Innovators

X Prize competition to take place in Michigan for $10M prize for world's most fuel-efficient cars.

Published: 13-Jan-2010

With the Detroit auto show suffering from a drought of groundbreaking model launches by the city's incumbent carmakers, the focus has shifted towards an alternative motoring future based on innovation and inventions.

This year, Michigan State will host a series of competitions that offer a $10m (£6m) prize to the inventors of the world's most fuel-efficient cars.

Surprisingly, perhaps, the competition, which is run in stages, is not pitting major automotive groups up against each other.


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