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Nissan Pins Its Hopes in Electric Car Revolution

The biggest stumbling block may be out of Ghosn's control: the price of gasoline, which Carlos Ghosn sees possibly tripling in the coming decade.

Published: 10-Jan-2010

The crowd of 600 falls silent as an employee asks CEO Carlos Ghosn if he's staking too much of Nissan Motor's future on electric cars and not enough on green alternatives like Toyota Motor's Prius gas-electric hybrid.

Ghosn steps to the edge of the stage at Nissan's Yokohama headquarters and smiles, lightening the mood on a rainy October afternoon.

Hybrids, diesels and gas engines aren't enough, Ghosn responds. In a world where oil prices may triple and political upheaval and climate change are intensifying, governments are promoting all-electric cars. Consumers will embrace them as soon as the price is right, he says.

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