Tata's New Mantra: Go Green

Among the Indian industrial giants 'green' initiatives is its Indica EV electric car, which it plans to introduce in select European markets in 2010.

Published: 05-Jan-2010

MUMBAI: If globalisation was the driving factor for Tata Group in the last decade, going green may well be the buzzword for the present one. From being on the fringe, the green movement is gaining momentum within the group. India’s oldest industrial house is stepping up efforts to reduce its carbon footprint across the value chain — from manufacturing processes to distribution networks to eco-friendly consumer products.

For instance, Tata Steel aims to reduce carbon dioxide emissions at its Jamshedpur plant from the current 1.8 tonne to 1.7 tonne per tonne of liquid steel made by 2012. The ideal global benchmark though is 1.5.
Tata Motors is setting up an eco-friendly showroom using natural building material for its flooring and energy-efficient lights. Tata Motors said the project is at a preliminary stage.

The Indian Hotels Company, which runs the Taj chain, is in the process of creating eco rooms which will have energy-efficient mini bars, organic bed linen and napkins made from recycled paper. But there won’t be any carpets since chemicals are used to clean those. And when it comes to illumination, the rooms will have CFLs or LEDs. About 5% of the total rooms at a Taj hotel would sport a chic eco-room design.
One of the most interesting innovations has come in the form of a biogas-based power plant at Taj Green Cove in Kovalam, which uses the waste generated at the hotel to meet its cooking requirements.


TREV two-place electric car

Student-built vehicle can do 0-60 in 10 seconds with top speed of 75 mph. Photo courtesy of University of South Australia.

EVPorsche 959 conversion on the track. Photo credit: Speed

EVPorsche 911 conversion costs $48,000, including the donor vehicle.

Concept model of Honda Oree electric motorcycle. Photo courtesy of Motorcycles USA.

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