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22 Nov 2009 HEADLINE


Developing Mission-Specific Electric Cars



Source: BusinessWeek
Class: SYNDICATED NEWS

SYNOPSIS: Driving missions can be divided into stop-in-go city driving and commuting.

By Josie Garthwaite

For plug-in vehicle makers, "a radical new form of market segmentation" holds the key to reaching beyond wealthy, green-minded early adopters, according to a report from McKinsey & Co. The common approach of trying to build a vehicle that can satisfy virtually all the driving needs for a large swath of consumers, if applied to the nascent market of plug-in hybrid and all-electric vehicles, may hinder its success, the consulting firm finds.

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