PHOTO CAPTION: DK City folding electric bike. Handle bar will become part of stand once e-bike is folded.

Robrady, DK City Reveal New Folding Electric Bicycle Design

The bike is scheduled for release to the market in the first quarter of 2010.

Published: 25-Sep-2009

Sarasota, FL -- Earlier this month ROBRADY design and DK City unveiled their concept db0 folding electric bicycle to a select audience at Eurobike '09, the year's leading bicycle show in Friedrichshafen, Germany. Images of the concept bike are now being made available to the public. ROBRADY will be discussing the bike with Carlton Reid of this week during a half-hour interview at Interbike in Las Vegas. The db0 is the first in a series of three bicycles that ROBRADY has designed for DK City. The bike is scheduled for release to the market in the first quarter of 2010.

While ROBRADY is well known for their design prowess in the electric scooter and super bike world, this is their first foray into the electric bicycle market. ROBRADY's CEO / Design Director Robert Brady said his team "took a white page look" at the opportunity and set out to design a series of bikes that would be instantly recognized as the next generation in folding bikes: "The three new db0 bikes embody our mission to design a series of clean, bold, and innovatively simple folding bikes. Our design work promotes the folding mechanism as an integrated piece of the design- a 'focal point' that adds visual value to the bike design unlike it has ever been done before. We don't hide the fact that these bikes fold- we have made it a distinguished characteristic of the series". Several features of the bike are currently in patent process. DK City, who will be the exclusive manufacturers of the bicycle series, is also taking a fresh approach to the build, incorporating unique manufacturing processes that will deliver a bicycle of superior craftsmanship. The partnership is planning several future projects beyond this series of bicycles.

DK City Corporation was founded in 1987 and is headquartered in Taichung, Taiwan with an additional facility in Shanghai, China. They employ 1500 people and have an annual sales volume of US $400 million. They are committed to innovating, designing and manufacturing technologically advanced and environmentally friendly products. Known for their sophisticated fitness equipment, massage chairs, and recreational electric scooters and golf carts, DK City has recently expanded into the pollution-free electrical bicycle and motorcycle market. This expansion is driven by their desire to protect and preserve the planet for future generations.

ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base--including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta--progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.

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