The Energy Efficiency Paradox

In a system of competing economies, business and individuals are likely to the same amount of energy, but at a lower cost, this. article argues.

Published: 25-Sep-2009

If you become more efficient at your job, do you get to go home early? No. You’re given more work to do.

Same goes for energy.

Here’s something to consider when we’re being bombarded with public service announcements on energy efficiency. The following shows why better efficiency may not reduce consumption of energy.

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