Fisker Aiming for Profit in 2011

Fisker Karma plug-in hybrid due to hit its dealer showrooms in June 2010.

Published: 17-Sep-2009

FRANKFURT - Fisker Automotive Inc, a builder of luxury plug-in hybrids, aims to make a profit in 2011 when its first vehicle, called the Karma, is expected to hit annual sales of 15,000 units, its chief executive said Wednesday.

The privately held start-up is preparing now for the production launch of the Karma, a four-door luxury sedan that has a starting price of $87,900. The vehicle will be built in Finland by Valmet Automotive.

Founder and Chief Executive Henrik Fisker told Reuters at the Frankfurt Motor Show it has already received 1,400 orders for the Karma, which is slated to hit showrooms globally in June 2010.


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