Volt Remains Key to GM's Survival, Even If It Isn't Profitable
The Chevy Volt is a year away from showrooms, but GM execs and their government overseers see the plug-in hybrid as key to the automaker's hopes for revival after it exits bankruptcy.
The plug-in hybrid, scheduled to launch in late 2010, won't be a moneymaker for GM, at least not initially, even at $40,000 a pop. Its main goal is to change GM's image as unreliable and obsolete — and lure Americans back to GM showrooms, analysts said.
"It's an image-changer in the sense that it's trying to convey that GM is really out front from a technological standpoint," said David Zoia, editorial director at Wards-Auto.com. "It's a marketing tool."
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