SYNDICATED NEWS
PHOTO CAPTION: David Letterman with departing GM Vice Chairman Bob Lutz. CBS video screen capture.

Volt Remains Key to GM's Survival, Even If It Isn't Profitable

Volt sales in the U.S. are seen rising from just over 2,000 in 2010 to almost 77,000 in 2015.

Published: 21-Jun-2009

The Chevy Volt is a year away from showrooms, but GM execs and their government overseers see the plug-in hybrid as key to the automaker's hopes for revival after it exits bankruptcy.

The plug-in hybrid, scheduled to launch in late 2010, won't be a moneymaker for GM, at least not initially, even at $40,000 a pop. Its main goal is to change GM's image as unreliable and obsolete — and lure Americans back to GM showrooms, analysts said.

"It's an image-changer in the sense that it's trying to convey that GM is really out front from a technological standpoint," said David Zoia, editorial director at Wards-Auto.com. "It's a marketing tool."

<< PREVIOUSNEXT >>
RELATED NEWS ITEMS

TREV two-place electric car

Student-built vehicle can do 0-60 in 10 seconds with top speed of 75 mph. Photo courtesy of University of South Australia.

Hong Kong is not without EVs though. Private organizations like local utility Hong Kong Electric has its own small fleet of them.

Overall, the subsidy works out to a little over 20 per cent, which means a saving of Rs 4,000-7,890. Pictured is Hero Advanta electric scooter.

READER COMMENTS

blog comments powered by Disqus