Ford-Magna Electric Car Could Arrive in India After 2011

The biggest challenge for Magna would lie in the areas of sourcing and costing, which makes India an attractive sourcing point.

Published: 29-Jan-2009

Mumbai: The electric car being developed jointly by Ford Motor Company and Magna International could find its way into India but only after 2011 when it debuts in North America.

“Ford’s global platform approach to developing new products also offers the opportunity to migrate the electric vehicles to Europe and Asia-Pacific,” Magna International’s Chief Technology Officer and Executive Vice-President, Ted Robertson, told Business Line.

India, like the rest of the world, is slowly beginning to appreciate the need for alternative fuels in the automotive industry. The Reva electric car, manufactured in Bangalore, is gradually making some headway though fiscal sops finally hold the key to its sustainability. This is something that Magna and Ford will count on for their new offering as it attempts to enter prospective markets, say experts.

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