Startups Charge into Electric Car Market
DETROIT -- Several startup automakers are in hot pursuit of electric-powered vehicles, but they face an uphill road as they challenge major car companies such as Toyota and General Motors in the race for the green car market.
California-based Tesla Motors Inc. and Fisker Automotive displayed cars at the North American International Auto Show, grabbing attention with sleek electric-drive vehicles that combine environmentally friendly chic with sports car sex appeal.
Tesla, which started in 2004, showcased its $109,000 all-electric two-seat Roadster sports car at the Detroit show and hopes to unveil its Model S electric car in late February, CEO Elon Musk said in an address before the Society of Automotive Analysts.
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