PHOTO CAPTION: 2010 Toyota Prius has aircraft cockpit-like feel.

Remember $4 Gas, Toyota Reminds Potential Prius Buyers

The second generation Prius attracted more than 10,000 orders in the U.S. in four days after its release in 2003.

Published: 15-Jan-2009

Toyota Motor Corp.'s new Prius will test whether drivers' current economic concern outweighs the memory of $4 gasoline.

Toyota will display a redesigned version of the world's best-selling hybrid car at the North American International Auto Show in Detroit this week. The unveiling comes six months after gasoline surged to a record.

"The price shock dramatically shifted Americans' mindset, convincing them to opt for more fuel-efficient cars," Makoto Kikuchi, chief executive officer at Myojo Asset Management Japan Co. in Tokyo, which manages about $800 million. "That made the Prius the center of attention."


In principle, the Volvo ReCharge Concept is a battery electric car with an efficient generator powered by a 1.6 L turbo diesel engine.

It is the first vehicle from GM that combines an ethanol-capable engine with the two-mode hybrid system.

The hybrid-powered GMC Denali XT was produced at GM Holden's design centre at Port Melbourne.


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