The Race Is On to Bring Electric Cars to the Market

Longer term, green cars may be necessary lineups for carmakers because of regulations aimed at curbing greenhouse gas emissions.

Published: 06-Jan-2009

TOKYO - 'PLEASE erase your image of electric cars being like golf carts,' a spokesman for Japan's fourth-biggest automaker said before taking a zero-emission vehicle out for a spin.

As mass-produced electric cars come closer to reality, their makers are trying to polish the image of what experts say could be a hard sell in the current recession.

'It's fast, powerful and smooth,' Mitsubishi Motors Corp. spokesman Kai Inada said of the iMiEV electric car, which is due to be launched next year.

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