GM's Volt Electric Car Is On the Right Track

The Volt electric car is such a good idea that even a fumbling marketing department could sell it if the execution is successful.

Published: 06-Jan-2009

General Motors' mismanagement became public during the carmakers' supplication last month in Washington, but GM is rarely recognized for its considerable investment in hybrid and ethanol alternative fuel vehicles.

The company's best attempts to go green were largely ignored after GM applied the new technologies to the wrong types of products: pickups and SUVs. A bad strategy, it turned out, especially with the steep price premiums of hybrids added to the already high cost of fancy trucks.

Fortunately, a potential hero lurks in the wings to give GM the green credentials it needs, and perhaps, deserves: the Chevrolet Volt.

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