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PHOTO CAPTION: Tesla Roadster just began production when economic downturn hit.

Tesla Downshifts for Rough Road Ahead

The recession won't kill Tesla, believes Elon Musk, who has survived similar economic crisis from the dot com bubble burst to hard times at Paypal.

Published: 28-Dec-2008

In retrospect, the timing could have been better.

Elon Musk's electric sports car company, Tesla Motors, said in September that it would build a factory in San Jose to produce its new sedan. It was a milestone for both the business and the green-tech industry on which Silicon Valley has pinned so many of its hopes.

Unfortunately, the announcement landed in the midst of a firestorm burning through the financial world.

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