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07 Nov 2008 HEADLINE


SYNOPSIS: Auto show management takes issue with firm's 150 mpg claims.

Source: PR Newswire
Class: PRESS RELEASE

AFS Trinity Pulls 150 MPG Hybrid Out of LA Auto Show

LOS ANGELES -- -- AFS Trinity Power Corporation today announced it pulled its 150 MPG plug-in hybrid SUV prototypes out of the LA Auto Show but will independently exhibit and demonstrate the super fuel- efficient vehicles on their own elsewhere in downtown LA during the show.

The company's decision followed actions by the LA Auto Show to muzzle AFS Trinity from highlighting the 150 miles per gallon fuel economy of its XH150 prototype vehicles. "The suppression by the automakers of information about technologies such as this raises serious questions about the judgment, vision, intentions and capabilities of the leadership of these companies," said Edward W. Furia, Chairman and CEO of AFS Trinity. "Such conduct by the automakers, who are currently seeking tens of billions of taxpayer dollars, ostensibly to develop fuel efficient vehicle technologies, is evidence they are reluctant to embrace solutions they didn't invent."

First shown at the North American International Auto Show (NAIAS) in Detroit in January, 2008, two XH150 prototypes have toured the country for the last ten months and received positive reactions from the American public, national media (see coverage at http://www.afstrinity.com/press-coverage.htm), public officials, Governors, Senators and Members of Congress as well as automotive fleet managers and engineers in Austin, Salt Lake City, Philadelphia, Washington D.C., Seattle, Livermore and Sacramento. (Images available for download at http://www.afstrinity.com/press-images.htm).

Furia explained that, when AFS Trinity sought exhibition space on the main floor of the LA Auto Show, the only space that show management offered was the Kentia Hall basement (Note: the LA Auto Show is "owned" by the Greater Los Angeles New Car Dealers Association, which, in turn, is closely associated with the major auto makers in Detroit). To address AFS Trinity's concern that the Kentia Hall basement space was much less likely to attract visitors to the XH150 exhibit, show management offered the company a package of floor space in Kentia, advertising space in the auto show program and billboard space on the main floor of the convention center, suggesting that AFS Trinity could use the ad and billboard to attract visitors to the basement exhibit.

"There was just one hitch," Furia said. "Before we could proceed, the content of our ad and billboard had to be submitted to auto show management for approval. When we told them that the ad and billboard content would essentially be the same as what the company has used in its web site for the past ten months and which we used at the Detroit Auto Show in January, they responded that our mileage claim of 150 miles per gallon would not be permitted."

Furia quoted an email from LA Auto Show management that said, "We cannot approve this content ... the mileage claim is of primary concern to us. Manufacturers are forced to quote EPA verified mpg numbers in their advertising, and ... [your] 150-MPG figure is an estimation. A banner like this one in the lobby is likely to generate unfavorable reactions from manufacturers, which is something we will take action to avoid." (Email from LA Auto Show Assistant General Manager, Scott Webb).

In response, AFS Trinity observed that EPA does not certify mileage estimates of show cars and prototypes, but nevertheless offered to modify its billboard and ad content with new text, stating, "150-MPG is an estimate, not EPA-certified ...your mileage may vary."

The email AFS Trinity received in response from LA Auto Show management, according to Furia, reads: 'We will not accept any billboard or program advertising that mentions AFS Trinity's 150-MPG claim, including references as part of the graphics on the vehicle. This is no longer a topic for further discussion."

Explaining AFS Trinity's decision to pull out of the LA Auto show completely, Furia said, "We had no choice but to pull out of the show when they refused to let us state our 150-MPG mileage estimate, as it is the most important and popular feature of our technology. Indeed, I believe our fuel economy would be the main reason that people would go to the trouble to find us at the auto show," he said. "Being in the basement was bad enough. Forcing us to be silent about our key benefit was simply unacceptable."

Ignoring the solution

Furia said, "No one questions the sales potential of a 150-MPG SUV that can carry a whole family and provide better acceleration than similar gasoline models. Every single person who has driven these cars loves them and wants one. We have built two XH150 prototypes and demonstrated them across the country. Yet, none of the major automakers has accepted our invitation to see and drive them, let alone license the technology and mass produce them. They usually claim that they are going to come up with something of their own in the future. In other words, they reject breakthroughs they didn't invent."

"In the meantime," Furia said, "American auto plants are closing, men and women who are among the best trained, most productive auto workers in the world are losing their jobs in record numbers, and America is in danger of losing the last vestiges of its heartland heavy industrial base altogether. We want people to know that a super fuel-efficient automotive solution to our dependence on oil already exists, which the driving public enthusiastically supports and that major automakers can license and mass-produce within an estimated three years."

Furia said, "Our desire to deliver this message in spite of the effort to muzzle us is why we decided to bring our exhibit trailer and prototypes to downtown L.A., the American city that, probably more than any other, understands the environmental, energy and economic implications of this technology. The anticompetitive behavior by the automakers is troubling because Americans still appear willing to buy new cars if they are offered the right ones. Now is the time to embrace new fuel efficient vehicle technologies, not stifle them."

EPA and prototypes

According to Furia, "The reason the LA Auto Show gave for prohibiting our 150 mile per gallon estimate -- which we have widely used in other auto shows and which has been broadly reported by the media worldwide -- is that EPA has not certified this mileage, but this is a weak and transparent excuse, as EPA does not certify mileage for show cars or prototypes. Certification does not happen until a car is much closer to being commercially produced."

AFS Trinity's 150-MPG mileage estimate is based on a typical week of driving: 40 miles, 6 days per week and 80 miles on one weekend day each week. The first 40 miles of every day are electric, with gasoline being used only for distances beyond 40 miles. For this driving profile, the XH-150 uses up to 2 gallons of gas to travel 320 miles, which works out to 160 mpg, which the company rounds down to 150 miles per gallon.

Battery issue

Furia explained that the difference between the AFS Trinity approach to energy storage in a plugin hybrid and that of other developers is the use of ultracapacitors and proprietary control electronics to solve the power and life cycle limitations of batteries. AFS Trinity has been developing sophisticated energy storage and delivery technologies for 18 years working with a variety of private and government entities, including DARPA, NASA, the U.S. Army, U.S. Navy, U.S. Department of Transportation, California State agencies, Oak Ridge National Labs, Lawrence Livermore National Labs, Lockheed, Honeywell, Mercedes, Ricardo and others.

"We applaud attempts by carmakers and others to develop a new battery that might be able to overcome the inherent reliability and durability problems related to the duty cycle demanded of a plugin hybrid, but waiting for it -- especially as it may never emerge or may emerge at an impossibly high cost -- is risky business, particularly when the auto industry needs an energy storage and power management solution for plug ins now," Furia said. "We have a solution today that we have demonstrated and that only requires mass production engineering in order to be put into commercial production in a wide range of cars, trucks and SUVs."

Implications for Auto Industry Stimulus (aka "Bail-out") Package

Furia noted that the Associated Press (AP) reported yesterday that Detroit automakers are once again on Capital Hall in Washington, D.C. seeking a bail-out and forecasting their own demise if they don't get it. "This is certain to be a major issue that the new U.S. Congress and President-Elect Obama will consider. An emergency bail-out could even become an issue in the remaining days of 2008 for the current U.S. Congress," he said.

"The action that the LA Auto Show took to muzzle AFS Trinity has implications for such a bailout," Furia said. "The idea that the Detroit automakers, through their LA Auto Show agents, would seek to suppress interest in a super-efficient vehicle technology developed by a small company such as AFS Trinity truly challenges the imagination, particularly given the global energy security landscape through which America must navigate in the next several decades," Furia said.

Whether the behavior of the Greater Los Angeles New Car Dealers, and, by implication and association, the carmakers they serve, is based on NIH ("not-invented-here") considerations, or something else, it raises questions about whether the current leadership of the American auto industry possesses the perspective, character, capability and vision to escape the death march in which they currently appear to be locked, no matter how large a bailout the next Congress and President-Elect Obama are willing to support.

"As dangerous as Detroit's problems may be, they also represent an enormous opportunity to reject antiquated attitudes and behaviors and create millions of new jobs and feed unprecedented economic growth, precisely because these problems are so large and so critical to address. Simply put," Furia concluded, "a stimulus package that allows current auto industry leadership to remain in control of the destiny of this critically important industry as it confronts this unprecedented crisis -- and opportunity -- is something that the new Congress and President-Elect Obama should really think twice about."

About AFS Trinity

AFS Trinity develops Fast Energy Storage(TM) for vehicular, spacecraft and stationary power systems utilizing batteries, ultracapacitors, and flywheels. The Company has conducted programs with private and government organizations including DARPA, NASA, the U.S. Navy, U.S. Army, U.S. DOT, California Energy Commission, Oak Ridge National Laboratories, Lawrence Livermore National Labs, Lockheed, Honeywell, Mercedes and Ricardo. AFS Trinity's patent-pending Extreme Hybrid(TM) drive train utilizes ultra-capacitors, batteries and proprietary power and control electronics for plug-in hybrid electric vehicles (PHEVs). Ricardo, the world's leading independent automotive engineering firm, with over 1900 engineers in facilities around the world, has assisted AFS Trinity in building the first XH-150 prototypes and is a preferred supplier to AFS Trinity for drive train integration support. For more information visit www.afstrinity.com and www.ricardo.com.




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13 comments so far...

08-Nov-2008
64815
   So is this the Tucker all over again? Where big money and auto try to hide its embarrassment? I will write some activists and see what I can do.
Posted by: Bob Tasa

08-Nov-2008
64817
   That's okay. The Fools are dying anyway when they need to be licensing AFS's technology. Maybe AFS can set up their own auto manufacturing company, but money getting real tight these days.
Posted by: Gerald Shields

09-Nov-2008
64833
   If AFS joined with the lead acid FireFly Oasis battery the combination would be cheaper and even if it only got 30 miles on a charge the price difference would be worth it. Maybe they can join up with Phoenix? They make an all electric pickup that they import from Korea. But watch what Obama does. He will make a great big protectionist plan to save GM from crumbling. And the failed Auto industry will continue even though its leadership has failed. Just like he and the rest bailed out the Finance industry. ) Its very bad policy to not let the free market take its course. It would be a much better move to pour less money into these innovators like Phoenix, AFS, Tesla. Give them a billion dollars a piece and I bet we will get a lot more than giving GM 25 billion. Innovations are ready to go but need big start up capitol. Innovations in solar from Nanosolar and SUNRGI can lead to clean energy independence. But now in office will Obama be forced to protect big labor instead of push the country into the future? I think you should all be dialing your senators and congressman's phone
Posted by: Bib Tasa

09-Nov-2008
64834
   "That's okay. The Fools are dying anyway" Before they're dead, they'll take $25 Billion in tax payer money with them to the grave.
Posted by: D Sakarya

18-Nov-2008
64932
   Its a fun marketing gimmick but Auto Show is probably within its rights not to allow it even if it wouldn't be a show stopper. It isn't actually correct either as they are basing their claim on electricity being free which is isn't unless they have strapped some amazing Tesla type coil on the back and it manages to store lightning strikes! Do like the Saturn SUV as a platform though. pretty reasonable cost and acceptable build. Older (plastic versions) were quickest Hey GM, whatdya think? Can you build it?

Bail out? Fire the lot of the top brass and install monkeys. They should statistically have a good chance of outperforming current useless bunch. They've already proved they can't change no matter what and whats the use saving a company who produces an expensive hybrid EV thats going to cost them for each one they sell just to be competitive with the other emerging options.
Posted by: Dave Leng


08-Nov-2008
64814
   So let's pull all the sports cars that claim 100+ mph. The top speed is not certified by the EPA. It would also break the law in every State in the USA. In fact the speedometers that show over 100 Mile Per Hour should be pulled as unsafe. It entices everyone who drives them to exceed safe speeds and endanger all our lives.

Let's be safe and fair to EVeryone.
Posted by: jim stack


08-Nov-2008
64816
   If the U.S. automakers are this worried about AFS Trinity, they must go stark raving apoplectic every time Toyota or Honda issues a new press release concerning fuel efficiency increases. Perhaps we should skip the miles per gallon bullshit games and merely have a manufacturer state how far a car loaded to maximum gross weight moved at 55 miles per hour with one gallon of liquid fuel on a flat, no-wind surface at standard temperature and atmospheric pressure.
Posted by: David Park

08-Nov-2008
64819
   This kind of--it wasn't invented here--mentality is part of the reason America's Big Three auto manufacturers have succeeded in achieving their current second rate status. Auto dealers do not do themselves any favors by failing to embrace invention simply because their own preferred groups of engneers and technicians weren't able to accomplish something first. I hope the Obama administration does not cave in to this kind of special interest group pressure, whether they contributed to his campaign or not.
Posted by: William Thompson

09-Nov-2008
64829
   AFS built two. Now it's time to prove thousands can be built without big auto getting involved. It's time to stop waiting around for people who have been in decline for decades, to suddenly start seeing the light and embrace anything other than "ICE technology". As an example, I noticed since gas prices have dropped GM is starting to run HUMMER ads again. It seems the solution is to secure VC that commits to attainable production targets in scaled down, expandable facilities. EV, HEEV and Plug-In Hybrid companies always seem to get stuck between hand building cars and mass producing at Ford and GM levels. Find the middle ground and design a small efficient manufacturing line that can make hundreds of vehicles first and scale quickly to thousands as the consumer begins to snap these vehicles up. It won't take long to get to hundreds of thousands and even millions after that. I have always thought that the giant factory methods used by big automakers, was inefficient and wasteful. A well thought out production line does not need to cost billions and be miles long. Production lines like that take forever to change when the next new model or technology comes along. I would be willing to bet everything I've learned in manufacturing in the last 36 years that AFS could start mass producing these cars themselves in less than a year and in less than 100,000 sq ft. Give the M.E.'s what they need and get it done. I'm sick of waiting and listening to how we are being repressed. Of course we are being opposed. When we succeed the car companies and big oil are done and they know it. Why wouldn't they fight us at every level? They are too corrupt to do anything else. Look at this example. AFS is offering the technology on a silver platter and they are refusing it. This should prove as an absolute certainty that they are never going to embrace us. Sorry to be so harsh but it's long past time to get over it and move on without them. Kenneth Muir
Posted by: Kenneth Muir

10-Nov-2008
64838
   Imagine offering to license the technology to a Japanese or Korean company. They'd likely have the foresight to use the technology and run our domestic automakers out of business. If they'd buy some of the boarded up property from the Big(?) three, they would have a willing workforce and could build them here. Then, the blue collar guys would keep going and the big bosses would have trouble explaining how stupid they actually are. (Of course, a few of them will have their golden parachutes to live comfortably on while the average shareholder takes the knife in the back again.)
Posted by: Mark Chapmon

11-Nov-2008
64843
   The show management is being bullied by the manufacturers who are used to throwing their weight around. Hopefully the controversy will create more awareness and be a blessing in disguise - the news media should be all over this. It's much more interesting than anything the Big 3 have to offer. AFS should pull out all the stops to get this out to the public.
Posted by: Barry Keane

17-Nov-2008
64928
   And yes, all cars that are included in those auto shows should only claim all the specs and features they have and not like the other cars and just basically rant their special features. Like some monroe air shocks that was sold to me and not met my expectations.
Posted by: Gail Adams

09-Nov-2008
64830
   It seems that being a Hybrid built by (AFS) a company outside of the current ICE age manufactures is reality at its finest! It's time for the HEEV, PHEV, and others to collaborate. If the 'Big Three' can get a Congressional Audience, why shouldn't others?
Posted by: David Albright

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