Toyota Prius Makes Jamaican Appearance

While Toyota Jamaica won't give sales price on car, it is estimated is could sell for J$3.1 million, or equivalent to $42,760US.

Published: 30-Sep-2008

Toyota Jamaica is currently testing a Prius. Hybrid technology, while fresh to the local new-car market, has been an easy sell in used-car circles for some time. "The switchboard at T-Jam has been besieged with Prius enquiries since the gas crunch," one staffer said.

Marketing manager Howard Foster is playing his cards close to his chest, refusing to even hint at a roll-out date for their groundbreaking product. He was able to say, however, that it "... has the acceleration of a [new] 2.4 Camry." Hybrids are cars that use both gasolene and electric power in a supplemental fashion, the electric motor used in low-power applications. Toyota's venerable 1500 cc inline four provides additional power when it is needed.

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