Toyota Seeking 'Sweet Spot' on Plug-In Battery Price

The cost for rechargeable lithium-ion batteries for a Prius might be $5,000 for every 10 miles (16 kilometers) of all- electric range provided

Published: 04-Aug-2008

EV World will have video of Mr. Miller's talk available on the web site in the near future.

Toyota Motor Corp., the biggest seller of hybrid vehicles, said it's not sure yet how much U.S. consumers may be willing to pay for cars with rechargeable battery packs that provide all-electric driving range.

"We need to try and understand where is the sweet spot in the market, the trade-off between pure electric range and the price premium that the customer is going to have to pay for that vehicle," Irv Miller, group vice president for communications for Toyota's U.S. sales unit, said yesterday.

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