Toyota Reported Planning 70% Boost in Prius Production

Increase to annual production of 480.000 vehicles will commence with launch of new 2009 model.

Published: 29-Jul-2008

Toyota Motor Co, the recently crowned king of global auto sales for the first half of 2008, is reportedly boosting production of its successful Prius hybrid by an amazing 70 percent, according to sources cited by the Japanese business journal Nikkan Kogyo.

In a report by Automotive News, insiders at Toyota say the dramatic production increase to around 480,000 Prius models per year will likely take place sometime after the car receives a freshening for 2009. Currently, Toyota builds the Prius at its Tsutsumi factory in central Japan as well as at various plants in China. In 2007, global Prius sales topped 281,300 units.

In addition, Toyota recently announced it will build the next-generation, 2011 Prius at the new manufacturing plant now under construction in Mississippi, beginning in the second half of 2010.

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