51% in Massachusetts Would Buy "Green Power"

40 percent of Bay State residents said they would like to be able to refuse to buy any power generated from coal-burning power plants.

Published: 18-Mar-2002

More than half of Massachusetts residents would be willing to pay a premium for electricity generated from ''renewable'' sources such as solar and wind power, according to a new survey commissioned by a state agency managing a $110 million trust fund for ''green power'' projects.

In a survey of 650 Massachusetts residents conducted for the Massachusetts Technology Collaborative by Opinion Dynamics Corp. of Cambridge, 90 percent said they favor, in concept, increased use of electricity generated from sources other than gas, oil, coal, and nuclear power.

Fifty-one percent of residents surveyed said they would be willing to pay something extra for power generated by sources, such as solar panels, windmills, ocean waves, and generators fueled by landfill gas or agricultural and forestry crops. A total of 29 percent said they would be willing to pay $10 a month more if all of their electricity came from renewable sources, and 70 percent said they would pay a premium if they could take a tax deduction for doing so.



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