Honda to Debut New Global Hybrid in 2009

In addition to the new hybrid, Honda will introduce several other hybrids: a Civic, a new sporty model based on the CR-Z and a Fit subcompact.

Published: 21-May-2008

TOKYO -- Honda will sell a new, improved and affordable gas-electric hybrid in the U.S., Japan and Europe starting in early 2009, underlining the Japanese automaker's commitment to "green' technology, the company president said Wednesday.

The new model -- to be sold solely as a hybrid, and not as a traditional, gasoline-powered car -- is a key part of Honda Motor Co.'s strategy for the next three years that President Takeo Fukui outlined at Tokyo headquarters.

The plan also included production innovations and expansion in Japan to cut costs so Honda can stay competitive amid soaring material and energy costs, he said.

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