Hybrid Car Market Share to Grow Slowly
During the Detroit auto show, Jeff Swan was roaming the floor with an eye toward buying a new vehicle. But while he values fuel economy, the traveling salesman said hybrids don't make sense for him.
The Chicago resident said he does a lot of highway driving, where hybrids are least cost-effective.
"The economics don't work," he said after viewing the Toyota Prius. "There's still too much of a premium. Gasoline's not expensive enough yet."
Despite the attention paid to hybrid models at the 2008 North American International Auto Show, industry analysts say a combination of factors, including often-hefty price premiums and an acceptance by consumers of $3-per-gallon gasoline, will temper sales of hybrids this year. That's despite the introduction of new hybrids such as the Saturn Green Line Aura and Vue and the Chevrolet Tahoe Two-Mode Hybrid SUV.
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