Hybrid Car Market Share to Grow Slowly

A Center for Automotive Research survey found that automotive executives and suppliers expect hybrid vehicles to comprise 10 percent of overall market share by 2016, up from less than 2.5 percent today.

Published: 02-Feb-2008

During the Detroit auto show, Jeff Swan was roaming the floor with an eye toward buying a new vehicle. But while he values fuel economy, the traveling salesman said hybrids don't make sense for him.
The Chicago resident said he does a lot of highway driving, where hybrids are least cost-effective.

"The economics don't work," he said after viewing the Toyota Prius. "There's still too much of a premium. Gasoline's not expensive enough yet."

Despite the attention paid to hybrid models at the 2008 North American International Auto Show, industry analysts say a combination of factors, including often-hefty price premiums and an acceptance by consumers of $3-per-gallon gasoline, will temper sales of hybrids this year. That's despite the introduction of new hybrids such as the Saturn Green Line Aura and Vue and the Chevrolet Tahoe Two-Mode Hybrid SUV.


The Small Hybrid Sports Concept is a sports car that features advanced hybrid technology - proving stylish design and driving enjoyment can be combined with low environmental impact. It was designed by Honda R and D Europe, based in Offenbach, Germany.

A UK government challenge to produce a medium/small vehicle with CO2 emissions of less than 100 g/km has seen engineering company Ricardo team up with PSA Peugeot Citroen and UK research group QinetiQ to develop an innovative diesel full-hybrid.

Concept car may sport unusual air intakes since 'a hybrid battery needs a lot of cooling.'


blog comments powered by Disqus