Japan Carmakers Aim to Lift US Sales with Fuel Efficient Cars

Japan's top three car makers hope new models that they plan to roll out this year will help spark demand from jittery customers who may be holding off on purchasing cars as the U.S. economy may be entering a recession.

Published: 16-Jan-2008

Japanese car makers expect a tough U.S. market for 2008. But they are relatively upbeat about their sales prospects in the world's biggest auto market for this year.

Toyota Motor Corp. (TM), Honda Motor Co. (HMC) and Nissan Motor Co. (NSANY) believe persistent high gasoline prices continue to help consumers look for smaller fuel-economy cars, a segment where they have an advantage over its U.S. rivals.

Japan's top three car makers also hope new models that they plan to roll out this year will help spark demand from jittery customers who may be holding off on purchasing cars as the U.S. economy may be entering a recession.

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