Detroit's Dilemma: The Future Isn't Now
DETROIT -- The two vehicles Ford Motor Co. is putting its promotional horsepower behind at the sprawling auto show here this week succinctly capture the bind that many auto makers find themselves in this year.
One is a fuel-sipping little car called, for now, the Verve. It won't go on sale in the U.S. for at least another two years. Until then, Ford's hopes for halting its sales slump and stemming massive financial losses ride on the other headliner -- the redesigned F-150 pickup truck. It's hardly a miser on fuel, but it'll be in showrooms this fall.
ith gasoline surging above $3 a gallon, auto makers of all stripes will use the North American International Auto Show to trumpet plenty of great innovations they're working on to improve fuel economy, although few are ready for prime time now.
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