New Book Shows How to Reduce Waste by Studying Rain Forest

'What We Learned from the Rainforest: Business Lessons from Nature' is template for businesses all over the world & shows how industries will succeed and thrive well into in the 21st Century.

Published: 12-Feb-2002

SAN FRANCISCO, Feb. 11 (AScribe Newswire) -- Waste, in all its forms costs us money - whether it's paper or bottles, cans or old computers, valuable energy or time. The enemy is the same: Waste.

Bill Shireman, the dedicated business activist and author of the California Bottle bill, a nationwide recycling model; and Tachi Kiuchi, a hard-nosed CEO emeritus of Mitsubishi Electric America, found uncommon ground as they discovered the "business secret" of the rainforest: We can use less and have more.

No longer a secret, some of the world's leading companies have learned how to use this new model of business to increase their marketshare and profitability:

In What We Learned from the Rainforest: Business Lessons from Nature (Berrett-Koehler Publishers, February 2002), Shireman and Kiuchi demonstrate what business can learn from nature, showing innovation, growth, profit and sustainability at 20 of the world's leading companies. This book is a template for businesses all over the world & shows how industries will succeed and thrive well into in the 21st Century.

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