New Book Shows How to Reduce Waste by Studying Rain Forest
SAN FRANCISCO, Feb. 11 (AScribe Newswire) -- Waste, in all its forms costs us money - whether it's paper or bottles, cans or old computers, valuable energy or time. The enemy is the same: Waste.
Bill Shireman, the dedicated business activist and author of the California Bottle bill, a nationwide recycling model; and Tachi Kiuchi, a hard-nosed CEO emeritus of Mitsubishi Electric America, found uncommon ground as they discovered the "business secret" of the rainforest: We can use less and have more.
No longer a secret, some of the world's leading companies have learned how to use this new model of business to increase their marketshare and profitability:
- Shell and Texaco save $1.9 million a year by redirecting waste into new products and profits.
- Dow Chemical's pollution reduction projects are paying a 300 percent return on investment.
- Dupont Corporation's new product innovations have enabled the company to move from the number 7 to the number 2 position in the market.
|<< PREVIOUS||NEXT >>|
blog comments powered by Disqus