Saturn to Offer Two-Mode Hybrid Saturn Vue in 2009
Saturn, the General Motors brand that has carved out a green image, is trying to distinguish itself in the hybrid market with a compact SUV that gives consumers more choice.
The automaker is unveiling the 2009 Vue Green Line two-mode hybrid, hoping to reach consumers by combining towing capacity with fuel-savings in a small sport utility vehicle. Saturn will be the first brand to offer two hybrid options on the same vehicle, building upon a milder hybrid version of the Vue that was launched in 2007.
"I think some consumers today might be held back if the hybrid is not affordable," Jill Lajdziak, Saturn general manager, said ahead of the Vue's premiere this month at the North American International Auto Show in Detroit. "I think we give people the option that you don't have to go broke to go green by offering choice in the marketplace."
Saturn plans to start production in late 2008 of the latest General Motors Corp. vehicle to offer the "two-mode" hybrid system. The technology, developed with Chrysler, Mercedes-Benz and BMW, was introduced last year on the Chevrolet Tahoe and GMC Yukon SUVs and will be appearing on the Chevrolet Silverado pickup and Cadillac Escalade.
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