Europeans Want Better Fuel Economy, But Don't Want to Pay for It

AutoTECHcast survey finds what really matters to most Europeans is going farther on each litre of fuel, with a minimum upfront investment.

Published: 22-Dec-2007

According to a new Harris Interactive AutoTECHCASTSM study of adults in the UK, France, Italy, Germany and Spain, more than one-third (35%) are very or extremely likely to include enhanced fuel economy technologies on their next vehicle. Nearly one-third of all vehicle segment owners expressed the same sentiment, with SUV/4x4 owners expressing the highest initial consideration at 44%. Despite this, once respondents were made aware of a £650/€950 price tag, consideration dropped 24 percentage points to 11%.

Stephen Lovett, Director of Automotive & Transportation Research at Harris Interactive says, “We defined ‘enhanced fuel economy’ as technologies that improve overall fuel consumption by controlling valve timing, reducing engine friction, improving transmission efficiency and reducing other mechanical losses. It is interesting to note that while this data shows us that consumers are very interested in these fuel-saving technologies, it also indicates that they’re generally not willing to pay for them.”

Almost 2 out of 10 respondents (19%) indicated they were very or extremely likely to include hybrid electric technology in their next vehicle. Consideration dropped twelve percentage points to seven percent once respective market price of £3,000/€4,000 was revealed. Seven out of ten prepared to consider hybrid electric vehicles (70%) were at least likely to consider a plug-in hybrid electric vehicle.

<< PREVIOUSNEXT >>
RELATED NEWS ITEMS

The system operates from the Calor Gas, liquefied petroleum gas (LPG) or propane that is already on board for cooking. The system will fit comfortably in an aft locker, normally used for a conventional generator.

The Cadillac Provoq fuel cell concept uses GM's E-Flex propulsion system, combining the new fifth-generation fuel cell system and a lithium-ion battery to produce an electrically driven vehicle that uses no petroleum and has no emission other than water.

Powered by a 100 kW electric engine and fuel cell stack, the i-Blue is capable of running more than 370 miles per refueling and achieves a maximum speed of more than 100 miles per hour.

READER COMMENTS

blog comments powered by Disqus