Honda Expects Boost in Sales of Fuel Efficient Models

The company is on course to post record U.S. sales for an 11th consecutive year in 2007.

Published: 22-Dec-2007

Honda Motor Co., Japan's second - largest automaker, expects fuel-efficient models to help it boost sales in the U.S. by 3 percent next year, even as the overall market shrinks.

U.S. sales may rise to 1.59 million units in 2008 from an estimated 1.55 million in 2007, President Takeo Fukui said at a press conference in Tokyo today.

Tokyo-based Honda sells about half its autos in North America, where the popularity of the Fit compact and the CR-V sport-utility vehicle is shielding the company from a slump in industrywide demand. Customers are opting for Honda's cars and small SUVs over larger SUVs and pickup trucks built by General Motors Corp. and Ford Motor Co. amid rising gasoline prices.

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