How Green Is That Chevy?

GM, in an uphill battle to cultivate a green image, will use an appearance today at the eco-centric Los Angeles Auto Show to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.

Published: 14-Nov-2007

General Motors Corp. will make Chevrolet, its best-selling brand, the center of an urgent attempt to cast the automaker as a progressive, environmentally friendly company to consumers worldwide.

GM, in an uphill battle to cultivate a green image, will use an appearance today at the eco-centric Los Angeles Auto Show to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.
"In the past, we haven't told our story as well as we could," said Larry Burns, GM's vice president of research and development. "And this is a competitive game."

The approach will involve a massive, worldwide marketing campaign and a lineup of vehicles that uses a variety of fuel-saving technologies -- including some that have yet to be created.
As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation's first hybrid pickup.

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The Chevrolet Volt uses a large battery and a small, 1L turbo gasoline engine to produce enough electricity to go up to 640 miles and provide triple-digit fuel economy.

GM is also planning a plug-in hybrid version of the Saturn Vue but has not said when the vehicle will be available. Pictured is 2006 Opel Antara, which is expected to replace current VUE.

All three concepts were designed at GM's Design Studio in Inchon, South Korea; one of GM's 11 Global Design Studios. Photo: microcars L-to-R -- Groove, Beat, Trax.

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