How Green Is That Chevy?
General Motors Corp. will make Chevrolet, its best-selling brand, the center of an urgent attempt to cast the automaker as a progressive, environmentally friendly company to consumers worldwide.
GM, in an uphill battle to cultivate a green image, will use an appearance today at the eco-centric Los Angeles Auto Show to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.
"In the past, we haven't told our story as well as we could," said Larry Burns, GM's vice president of research and development. "And this is a competitive game."
The approach will involve a massive, worldwide marketing campaign and a lineup of vehicles that uses a variety of fuel-saving technologies -- including some that have yet to be created.
As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation's first hybrid pickup.
|<< PREVIOUS||NEXT >>|
blog comments powered by Disqus