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07 Nov 2007 HEADLINE


Leno Takes a Spin in Ford Escape Plug-In Hybrid



Source: Ford Motor Co.
Class: PRESS RELEASE

SYNOPSIS: The Escape Hybrid Plug-In is the first of 20 vehicles being produced by Ford in its unique partnership with Southern California Edison.

DEARBORN -- One of Jay Leno’s favorite cars -- among the dozens in his 17,000-square-foot private garage -- is a 100-year-old Baker Electric.

Representatives from Ford Motor Company were well aware of The Tonight Show host's fondness for this clean technology when they offered him a special test drive of the Ford Escape Hybrid Plug-In this week.

NBC's "Green is Universal" week -- aimed at entertaining, informing and empowering Americans to lead greener lives, made for a perfect opportunity for members of Ford's Plug-In team to meet with Leno at his Burbank, Calif., garage to demonstrate the vehicle's capabilities and features. The team left the hybrid plug-in in Leno's capable hands to drive for a night.

"Jay seemed pumped up about the electric technology and how durable and reliable it is," says Executive Technical Leader Mike Tamor, who was among the four engineers to meet with Leno. "He said that the big challenge 100 years ago with the Baker Electric is the same challenge carmakers face today -- getting enough energy into the batteries to make the cars practical."

Tamor and his team expect to fill Leno in on how Ford's plug-in operation strategy could help solve that puzzle when they meet with him again for a video shoot staged by Popular Mechanics that will feature the Escape plug-in. Leno is a regular contributor to the magazine and its Web site.

The Escape Hybrid Plug-In is the first of 20 vehicles being produced by Ford in its unique partnership with Southern California Edison. The two companies recently announced a collaboration to advance the commercialization of plug-ins by developing not only the technology, but new business models that view the electrification of vehicles as a part of a larger energy vision connecting transportation and the grid.




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2 comments so far...

11-Nov-2007
59141
   You have to wonder why Ford is cobbling up plug-ins to show around when they have no plans to produce one for the next "5 to 10 years," according to Ford CEO Mullally. The biggest news in REAL LIFE plug-ins occurs next year when BYD starts producing and selling their 60 mile range, $19,000 plug-in. Its a Nippon killer, for sure. Toyota and Honda won't know what hit them and Japan will, as always, errect (unofficial)trade barriers against the car being sold in their country.
Posted by: kent beuchert

26-Apr-2008
61368
   If you believe Mullally isn't preparing a super hybrid or EV then I have some swamp land to sell you. This is the same guy that pushed through the high percentage composite Dreamliner over at Boeing. Remember, he doesn't have to be as public as GM needs to be because Ford doesn't have the bad "Who killed the electric car" reputation. Even though Toyota and Ford did the same thing with their models GM got stuck with the reputation. Anyway, they are burning the midnight oil. Count on it. Also, I would be surprised if they used the old Escape platform. It's only acting as a mule (test platform). I'm guessing you will hear about a Volt killer in within a year. Wouldn't that be great? :)
Posted by: john smith


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