Chrysler Executive Sees Need for Vehicle Tuneup

Former Toyota honcho Jim Press is pushing automaker to have a more consumer driven focus.

Published: 03-Oct-2007

AUBURN HILLS -- His hiring from Toyota Motor Corp. last month rocked the auto industry, but James Press didn't join Chrysler LLC to be its savior.

Instead, the 60-year-old Toyota veteran has a pretty simple view of his role as vice chairman and chief product strategist for newly private Chrysler.

"My role is to be the voice of the consumer and to represent the needs of the dealers in the marketplace," Press said Monday in an interview with The Detroit News.

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