The Awakening of Carmakers' 'Green Conscience'

Based on the offerings at the Frankfurt Auto Show, 'going green is not only good, it’s fast becoming a cliché.'

Published: 01-Oct-2007

It was the end of another long day at the Frankfurt International Motor Show, and Miroslaw Korek needed to jump-start his engine. The coffee at the kiosk near the Ford display provided just the spark.

An analyst for a French firm that makes interior automotive equipment, Korek is no stranger to the car show circuit. He’ll be in Tokyo next month and probably in Los Angeles the month after that for two more big events.

Beyond all the spin and polish and pretty models, Korek said those upcoming shows would likely stick to the “green” theme that so dominated the Frankfurt exhibit, which took place earlier this month.

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