Survey Shows Australian New Car Buyers Switching To Hybrids

The survey found that 74 per cent of all new car buyers regard fuel efficiency as more important than high performance - and that women are a key driver for Hybrid purchases in higher income households.

Published: 15-Jul-2007

Hybrid cars -- such as Honda's Civic Hybrid -- are appearing on more new car buyer shopping lists, according to a report released by Roy Morgan Research.

The Roy Morgan Single Source survey shows that with fuel prices rising, more than half of Australian new car buyers are seriously considering purchasing a petrol-electric Hybrid vehicle within four years. 

The survey found that 74 per cent of all new car buyers regard fuel efficiency as more important than high performance - and that women are a key driver for Hybrid purchases in higher income households.

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