Firefly Energy, Inc., Wins 2007 R&D 100 Award For Graphite Foam Battery

Firefly Energy is currently developing the first version of the battery technology for the highway truck and military markets.

Published: 14-Jul-2007

Firefly Energy Inc. (www.fireflyenergy.com), the Peoria Illinois-based company developing an innovative carbon-graphite foam lead acid battery for commercial and military applications, today announced that it is the recipient of an R&D Magazine R&D 100award for 2007. The company believes its patented technology has the potential to revolutionizetoday’s multi-billion dollar worldwide lead acid battery market.

While Firefly Energy is currently developing the first version of the battery technology for the highway truck and military markets, the battery technology could also serve emerging applications such as hybrid electric vehicles which historically haven’t been served effectively by traditional lead acid batteries due to heavy weight and poor cycle life.

The R&D 100 awards are presented by R&D Magazine, and are recognized as the "Oscars of Invention" by the Chicago Tribune. The annual awards recognize the 100 most technologicallysignificant products introduced worldwide over the past year. The awards are a symbol of excellence known throughout the industry by influencers in commercial, government and academic sectors. Each year, an independent panel of judges works with the editors of R&DMagazine to review, identify and select breakthrough products. Firefly Energy will be accepting the award and exhibiting at the 45th annual black tie R&D 100 awards ceremony at Chicago's Navy Pier on Thursday, October 18th, 2007.

"The drive for technological innovation inherent at Firefly Energy reflects the same spirit found in past winners of this prestigious award," says Ed Williams, CEO of Firefly Energy. "It’s a specialhonor for our team to receive the R&D 100 award. It provides a well deserved recognition to an exceptional engineering team and a technology breakthrough that has the potential to bring high performance and lower cost to many of the world’s battery markets."

Kurt Kelley, the inventor of Firefly’s graphite foam battery technology, adds that removal of corrosive heavy lead grids and replacing them with graphite foam helps unleash the innate power of lead acid chemistry. "Our battery technology can rival other advanced chemistries inperformance, take advantage of an existing manufacturing base and address environmental concerns through the removal of up to two-thirds of the lead content," Kelley said.

Firefly Energy’s 3D carbon-graphite foam lead acid battery, the first of several batterytechnology innovations from the company’s technology portfolio for lead acid batteries, uses a three dimensional high surface area foam material that unleashes the high power potential of lead acid chemistry that was impossible to achieve in the past. The porous, conductive nature of the foam electrode enables faster, deeper and more reliable discharges and recharges. Battery life is extended since sulfation is reduced, the carbon-graphite foam makes the batterymore environmentally friendly, and the battery is less expensive than lithium and nickel battery chemistries. The carbon-graphite foam replacing much of the lead content also enables thebattery to perform at cooler temperatures – a key feature considering that the corrosion rate oflead doubles for every 15 degrees the temperature rises above 70-degrees Fahrenheit.

Examples of end-use applications include lawn and garden care equipment, commercial andmilitary vehicles, and Uninterruptible Power Supplies.

R&D Magazine will feature Firefly and the other award winners in its September 2007 issue.

About Firefly Energy, Inc.Firefly Energy (www.fireflyenergy.com) is a Peoria, Illinois-based battery technology companydeveloping a portfolio of next generation lead acid battery technologies, enhancing lead acidbattery performance for major portions of the $30 billion worldwide battery marketplace. Firefly’sfirst innovation, the carbon-graphite foam-based battery technology, can deliver a uniquecombination of high performance, extremely low weight and low cost, all in a battery which utilizesthe best aspects of lead acid chemistry while overcoming the corrosive drawbacks of this same chemistry. This product technology delivers to battery markets a performance associated with advanced battery chemistries (Nickel Metal Hydride and Lithium), but for one-fifth the cost, andcan be both manufactured as well as recycled within the existing lead acid battery industry’s vast infrastructure. The company is backed by multi-billion dollar product companies such asCaterpillar (www.caterpillar.com NYSE: CAT), BAE Systems (www.baesystems.com London Stock Exchange over the counter symbol: BAESY), and Husqvarna (www.husqvarna.com Other OTC: HSQVY.PK). Additional investors include Chicago-area Venture Capital firm KB Partners (www.kbpartners.com), and the State of Illinois’ Illinois Finance Authority.

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