No Immediate Plans for BWM Hybrid

New BMW 535d said to offer better driving experience than a Lexus GS450h in part, due to its 200kg weight advantage, lower emissions and superior fuel efficiency, while costing 5,000GBP less, BMW argues.

Published: 10-May-2007

> Hybrid models will not be part of the BMW range for the foreseeable future, the company has revealed to journalists at the media site www.headlineauto.co.uk. Instead BMW will focus on what it calls ‘EfficientDynamics’, a package of technologies and energy management systems including Stop and Start and regenerative braking, which will be spread through BMW’s model range as it’s renewed.

Speaking about the facelifted 5-Series that went on sale last month, Jim O’Donnell, BMW UK’s managing director, explained: “Noticeable design improvements have been combined with EfficientDynamics to provide tangible performance benefits (up to 25% improvements in fuel economy).”

O’Donnell added: “We believe customers prefer the driving experience of an ultra-efficient internal combustion engine rather than a hybrid car, with all the associated weight of the battery and motors.”

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