Chrysler's LaSorda Sees First Hybrid Truck Available in 2007

Interview with Chosun Ilbo reveals automaker's overseas plans for 2007 and launch of first hybrid model, the Durango, as well.

Published: 23-Jan-2007

Chrysler has bold overseas plans for 2007, according to the automaker's chief executive officer and president. In an interview with the Chosun Ilbo at the North America International Auto Show in Detroit, Thomas LaSorda said that his company will launch an aggressive marketing campaign overseas this year, while exporting about 10 new car brands exclusively to Korea.

The U.S. auto giant suffered a deficit of US$1.3 billion last year, with sales falling 4.5 percent, but LaSorda wants to turn things around by working with overseas partners, including a plan to build minivans with a Chinese company in 2008.

In addition to selling cars from China's Chery Automobile in the U.S., Chrysler will work out ways to produce small and mid-sized vehicles that can compete with Japanese and Korean cars, LaSorda said.


Average diesel consumption for these two cars is 3.4 litres per 100 kilometres, with 90 grams of CO2 emitted per kilometre, a 25 percent improvement over comparable gasoline-electric hybrid systems.

The two-mode hybrid technology allows for fuel optimization, especially during highway driving at higher speeds.

Like a Trojan horse, Camry sneaks gas-saving radicalism into a trusted American staple.


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