Ford Considering Electric Hybrid

Acknowledging that battery technology remains the key issue, Gioia also said Ford has scaled back its previous hybrid strategy due to limited appeal for such vehicles.

Published: 17-Jan-2007

DEARBORN, Mich. (Reuters) -- Ford Motor Co. is considering the development of plug-in hybrid vehicles in an effort to provide alternate energy sources, the director of the automaker's hybrid program said on Tuesday.

Speaking at the Automotive News World Congress in Dearborn, Michigan, Nancy Gioia said the automaker is considering adding plug-ins products, but the biggest challenge in development is battery technology.
"The biggest barrier is the battery," Gioia said. Plug-in hybrids use a battery as the main source of energy and can be recharged at electrical outlets.

Battery technology is key to the next generation of hybrid vehicles as automakers seek ways to lower the cost of batteries and increase their power and storage capacity.


A new generation of Honda's Integrated Motor Assist (IMA) technology helps the Civic achieve an estimated fuel economy rating of 4.7 L/100km (city) and 4.3 L/100km (highway) - improved from the 2005 Civic Hybrid's figures of 4.9 and 4.6 L/100km.

The new Civic brings a roomier interior, more spunk under the hood, and fuel mileage around 40 mpg on the highway.

Volkswagen Jetta diesel beats Toyota Prius hybrid in 500 test drive between Ann Arbor and Washington, D.C.


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