Tesla Opening Engineering Center Outside Detroit

Eberhard said Tesla's goal is to produce an electric vehicle that will sell for around $50,000, or about half the price of the all-electric Tesla Roadster.

Published: 13-Jan-2007

DETROIT - A fledgling Silicon Valley company specifically created to revive the electric car is opening an engineering center in Rochester Hills.
Martin Eberhard, chief executive officer and founder of Tesla Motors, said Thursday his company has already hired a dozen engineers to staff the new technical center.

"I haven't even been there yet," Eberhard said after the third annual automotive breakfast sponsored in connection with the North American International Auto Show by Inforum, formerly the Women's Economic Club.

Eberhard, however, said he expects the staff in the new Rochester Hills center to grow to about 60 by the end of the year. Tesla is joining a network of relatively small, high-tech companies that has sprung up in the past couple of years along M-59.


There are about 30 members in the Florida chapter, and many own several of the vehicles.

Brent's Quadbrid tow-car and electro-dragster is the world's first fully sustainable race outfit. Photo courtesy of Las Vegas Electric Vehicle Association

Mister Wright's car burns no petroleum, does O-to-60 in 3 seconds and can best a Ferrari.


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