Toyota Gears Up Hybrid Car Marketing Push

The campaign will include hybrid clinics at Toyota dealerships across the country, and displays at state fairs, science museums and other locations designed to reach a wider cross-section of car buyers.

Published: 09-Jan-2007

Toyota is set to launch a huge campaign to expand mainstream North American demand for its Prius hybrid petrol-electric car.

Although the Prius is already the top-selling hybrid vehicle, demand has so far been concentrated in environmentally conscious communities, such as big cities on the east and west coasts, and university areas.

"Prius will be one of our top five products at the volume level", Jim Farley, head of marketing at the carmaker's US subsidiary, said in an interview with the Financial Times on Sunday.

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