U.S. Car Giants Launch Green Drive

The launch of the Volt comes as GM is under pressure over the cancellation of the EV-1 program in 2003, after just 1,100 vehicles were produced.

Published: 09-Jan-2007

Ford and General Motors, the two embattled giants of the US car industry, yesterday unveiled plans for environmentally friendly cars to try to maintain their position in an increasingly competitive market.

GM, the world's biggest car maker, revived the concept of the electric car, three years after it generated opprobrium from the environmental lobby by cancelling its pioneering electric vehicle, the EV-1.

The company unveiled the Chevrolet Volt yesterday at the glitzy Detroit Motor Show, where fuel efficiency and alternative fuels are emerging as a major focus. GM said its new vehicle - still at the concept stage after a year of development - could be recharged overnight and would save the average driver $900 a year at current fuel prices. It would mean, also, that 4.4 metric tons of carbon dioxide is no longer pumped into the atmosphere by the average driver.

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