Detroit Carmakers Push to be Greener

While U.S. automakers are offering more appealing cars and introducing more hybrids, executives feel consumers are slow to recognize their efforts.

Published: 07-Jan-2007

Each year, Detroit automakers spend billions to get on the shopping lists of drivers like Alex Beaty. A Wisconsin factory worker, Beaty, 19, is an ardent environmentalist who drives a 1993 Eagle Summit that gets 42 miles to the gallon on the highway.

He knows U.S. automakers sell more fuel-efficient vehicles than in the past, including gas-electric hybrids, but his next car is likely to be Toyota's hybrid Prius or Honda's hybrid Civic.

"I look at GM from time to time, but if I were to go out and buy a new car, I wouldn't consider GM," he said.

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