Buyer Interest in Hybrids Wanes As Fuel Prices Drop

Hybrid consideration is at 12%, and shoppers are willing to fork out only an additional $1,152 as opposed to the 30% consideration just one year ago.

Published: 07-Jan-2007

Automakers are ramping up plans for more gas-electric vehicles, just as consumer interest appears to be waning. Demand for hybrids has fallen as fuel prices have eased off historic highs.

CNW Marketing Research says that a year ago about 30% of car shoppers considered buying a hybrid, and they were willing to pay a premium of nearly $2,500 more than they would have for a conventional vehicle.

Now, however, hybrid consideration is at 12%, and shoppers are willing to fork out only an additional $1,152.

<< PREVIOUSNEXT >>
RELATED NEWS ITEMS

Smaller cars and more hybrids are emerging trends among carmakers, both foreign and domestic, including the introduction this year in North America of the Toyota Yaris, pictured below.

SuperFast Pizza has chosen the Chrysler Sprinter which will be the first to offer plug-in hybrid technology giving the company's rolling pizza vans the ability to be pollution-free and neighborhood friendly.

Reflex features an advanced diesel-electric hybrid propulsion system that harnesses diesel, electric and solar power. This combination of power can deliver maximum fuel economy - up to 65 mpg - without compromising performance.

READER COMMENTS

blog comments powered by Disqus