Ford CEO Seeks Help From Toyota

Meeting was held with senior Japanese executives at request of U.S. company and focused on technology and efficiency.

Published: 27-Dec-2006

The new chief executive of Ford Motor, which is struggling to bounce back from one of the worst crises in its history, met last week in Tokyo with the chairman of Toyota Motor, which is poised to become the world's biggest auto maker next year.

Ford's chief executive, Alan Mulally, and Mark Fields, the head of Ford operations for the Americas, attended the meeting last week with Toyota's chairman, Fujio Cho, and other top Toyota executives, senior officers at both companies said Tuesday, speaking on the condition of anonymity.

Toyota issued a statement Wednesday describing the meeting as a courtesy call, but did not say what was discussed.


Ford's next hybrid will be the Fusion slated to be introduced in 2008, along with the Mercury Milan Hybrid.

Automakers are betting that rising gasoline prices will continue to push consumers toward more environmentally friendly vehicles, even if smaller cars might lead to smaller profits. 2007 Honda Fit introduced at North American International Auto Show.

Under the bonnet of Reflex concept car is a diesel-electric hybrid that Ford claims uses just 3.6 litres of fuel per 100km.


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